It Ain’t Necessarily So
There’s an old Gershwin song called “It Ain’t Necessarily So.” This phrase is more true in our lives than we might want to believe. Whether we find ourselves defending something we believe to be true or we’re fighting for it—what we’re really emotionally attached to is our version of the truth. Our version is the one we identify with. Those who market to us, both in business and politics, understand this natural human tendency and exploit it to their advantage.
A case in point: on the surface, nothing is wrong with this picture. This crate was “Made in the USA,” and proudly announces as much on the side. It’s obviously designed to appeal to the patriotic American.
But “it ain’t necessarily so!” Look closely at the tag, where it says “Made in China.” Seeing this, I had to stop in the aisle of the home goods store and take a picture.
So, how do we do process this oxymoronic situation? We want to buy it because it implies good old-fashioned American pride, but it is a misrepresentation of what it says it is. While this situation sounds ridiculous, in reality it is not all that unusual. Consider the American car you might own that has many parts made in other countries.
Another case in point: the sign I saw in a protest recently, ”Wall Street vs. Main Street.” Might sound good as it rolls off the tongue. It may even invoke mythological-sized David and Goliath feelings about how the underdog can fight back and win. Again, “it ain’t necessarily so”—most little guys with 401k’s and stocks are invested in Wall Street.
More often than we think, the signs in front of us “ain’t necessarily so.” Have some fun with signs and send us your photos!

